New launch expertise
Project sales account for 41% of KFD’s transactions, making this our largest business segment, supported by extensive project research, product comparisons and transaction experience.
#KFDClearPath / #KFDTogether
Data-Driven Insights. Smarter Property Decisions.Long-Term Wealth Creation.
Data-driven decisions · Professional value · Long-term asset growth
MENTORSHIPMASTERYTOGETHER
From professional capability to long-term growth in your career and assets.
KEVIN FENG01 / FOUNDER & MENTOR
Experience. Insight.
Long-term value.
Kevin Feng
KFD Founder | PropNex Director | Head of the China Elite Team
Kevin Feng is a Director at PropNex (SGX: OYY), a Singapore Mainboard-listed group, Head of the China Elite Team and Founder of KFD. He brings 19 years of Singapore real estate experience, with cumulative personal property sales exceeding S$1 billion, and has delivered more than 100 public seminars on the Singapore property market.
After transitioning from a PhD candidature in Computer Engineering at Nanyang Technological University (NTU) to a career in real estate, Kevin applies in-depth data analysis, product value comparisons and market cycle research to help clients identify quality assets and investment opportunities.
Beyond property agency work, Kevin is actively involved in high-end landed residential development and investments in innovative businesses, bringing an investor’s long-term asset perspective to property advisory.
Meet Kevin and discuss your next step ↗THE JOURNEY
Build experience. Keep evolving.
From Champion Code to monthly practical modules, training stays grounded in real business.
Champion Code
A practical sales training programme built around a repeatable process, learning and execution.
Win at New Media
In 2022, Kevin and Clarence Foo developed the English Champion Code and Win at New Media programmes.
Continuous monthly development
In 2025, the system evolved around Market Intelligence, Conversion Lab and Project Immersion.
02 / THE KFD TEAM
Kevin Feng Division (KFD)
Data-driven decisions · Professional value · Long-term asset growth
KFD is an award-winning bilingual real estate team within Singapore-listed PropNex (SGX: OYY), bringing together more than 200 local and new immigrant property professionals in Singapore.
With client satisfaction at the heart of our work, we provide an integrated service covering new launches, private residential sales and leasing, luxury homes, commercial and industrial property, and real estate investment advisory.
OUR SHARED APPROACH
Data-Driven Insights. Smarter Property Decisions. Long-Term Wealth Creation.
41%New launch shareBy transaction category
71%Private condo shareBy property category
17%Commercial & industrial shareBy property category
Statistics period: January–September 2026. Transaction shares, not transaction value.
“We provide clarity where there is noise.
We build assets where others see transactions.
We empower where others compete.”
KFD · Statistics period: January–September 2026.
KFD’s business strengths
Deep private residential coverage
Condominiums account for 71% of transactions by property category, reflecting our focus and established service capabilities in the private condo market.
Commercial and industrial capabilities
Commercial & Industrial accounts for 17% of transactions by property category, extending our expertise across residential, commercial and industrial assets.
New launches, resale and leasing. A complete service for clients.
By transaction category: project sales 41%, seller representation 28%, landlord representation 13% and tenant representation 11%. KFD combines new launch expertise with established resale and leasing capabilities.
Statistics period: January–September 2026.
Statistics period: January–September 2026.
Source: KFD transaction statistics. All percentages are transaction shares within the stated category, not shares of transaction value. The two charts use separate dimensions and must not be added together. Only selected shares are labelled in the supplied charts; unlabelled shares have not been inferred.
KFD believes that real estate is more than a transaction: it is an important decision in long-term asset allocation and wealth creation.
Through in-depth data analysis, professional market judgement and lasting client relationships, we help clients make smarter property decisions.
KFD continues to welcome outstanding real estate salespersons (RES) who share our commitment to building a lasting, valuable property business.
Explore a career with KFD ↗03 / STRUCTURED GROWTH
Your Growth Journey at KFD
KFD helps new agents secure their first deal and provides structured training for long-term growth.
STEP 1
FIRST DEAL in 90D
Fast Start · First Client, First Deal
Build a client base and master the fundamentals of new launch sales and closing.
STEP 2
CHAMPION CODE
Sales Mastery
Strengthen sales thinking, client relationship management, value presentation and advanced closing skills.
STEP 3
AI & MEDIA GROWTH
Business Growth
Use AI, new media and personal branding to improve client acquisition efficiency and build a system for long-term business growth.
First Deal 90D→Champion Code→AI & Media Growth
04 / PROFESSIONAL DEVELOPMENT
Learn deeply.
Put it into practice.
We believe in continuous learning and celebrating our wins together.
From investor seminars and mentorship to commercial, new-launch and landed training, build professional skills through continuous practice.
Consumer Seminars
Help clients understand before they decide.
Empower property investors through market insights and thoughtful conversations.
Mentorship Series
Champion Code · Win at New Media
Led by Kevin Feng & Clarence Foo. From a clear sales process to a more effective presence in new media.
Commercial Mastery
Develop expertise in commercial property.
Specialist training led by Gillian Chee, sharing experience from the commercial property segment.
Project & Landed Mastery
Build expertise in new launches and landed homes.
Learn with Bruce Li, Darren Leow and Kevin Feng, bringing together project and landed expertise.
THE MONTHLY RHYTHM
The KFD system: a monthly cycle of continuous development
01
Market Intelligence
Use market intelligence and data analysis to make informed judgements.
02
Conversion Lab
Practise client conversations and conversion to turn knowledge into action.
03
Project Immersion
Explore projects and products in depth to strengthen professional communication and advice.
05 / BUSINESS SEGMENTS
Understand different assets.
Broaden your expertise.
Combine data analysis and segment expertise to give clients clearer choices.
01 / NEW LAUNCH ADVISORY
New-launch advisory
Research timing, product and pricing to support informed new-launch decisions.
Explore Property Intelligence ↗02 / ASSET UPGRADING
Asset upgrading
Consider family goals, existing assets and the next step together.
Discuss the advisory approach ↗
03 / LANDED & LUXURY HOMES
Landed and luxury homes
Support high-end residential advice and marketing with detailed research into location, land and space.
Browse featured listings ↗
04 / TRAINING & EMPOWERMENT
Training and empowerment
Mentorship and team learning make professional skills repeatable and open to continuous improvement.
Explore the training system ↑JOIN KFD / SINGAPORE REAL ESTATE CAREERS
Join the real estate industry in Singapore. Find the team that fits.
Your next step depends on where you are today. Kevin Feng Division welcomes a conversation about your career direction, learning needs and the way you want to build your business.
Exploring the industry
Understand the RES course, examination and registration pathway before planning your transition. You can discuss team fit and career expectations while preparing.
Passed the RES examination
Compare mentorship, training, business costs and day-to-day support. Passing the examination is a milestone; registration through a licensed estate agent is a separate step.
An experienced property agent
Discuss the market segments you want to develop, your working style, and the practical systems that can support your next stage.
Questions before joining a real estate team
What is KFD?
KFD is Kevin Feng Division, the team led by Kevin Feng at PropNex. It combines property advisory, team collaboration, market research and professional development.
Can I speak with a Leader before passing RES?
Yes. Use the conversation to understand team culture, mentorship and the realities of a real estate career. The RES course, examination and CEA registration remain separate requirements.
What support can I explore at KFD?
Explore the mentorship, monthly learning, project discussions, bilingual marketing, new media and AI tools described on this page. Discuss the current arrangements, costs and fit with Kevin before deciding.
Is Champion Code a RES qualification course?
Champion Code focuses on sales practice and professional development. It is different from the preparatory course conducted by a CEA Approved Course Provider for the RES examination.
Official entry and registration requirements: Council for Estate Agencies (CEA) ↗
06 / JOIN KFD
Embrace 10X Growth
For your next stage,
start with clarity.
A practical system, real marketing support, one-to-one mentorship and mastery classes — built around your next stage of growth.
Growth beyond transactions.
Strong mentorship and a team culture focused on building your personal assets, alongside your sales capability.
Focus on long-term progress in your career and assets.
Up to $8,000 Support
Marketing, training and mentorship aligned to real business needs.
Confirm eligibility, supported activities and current terms with Kevin.
Build broader expertise.
Specialist training in luxury, landed, commercial and resale segments.
Understand different markets and products to broaden your ability to serve clients.
Put AI tools to work. Expand your possibilities 10X.
AI tools and KFD technology supporting lead generation and data analysis.
Apply technology to research and daily work, making more time for client conversations.
YOUR NEXT CHAPTER
Let’s have a coffee,
and work through a challenge together.
Ready for a career breakthrough?
Schedule a one-to-one, no-obligation coffee chat with Kevin Feng to explore your business and real estate goals.
Kevin FengKFD · PropNex Realty, Singapore+65 8200 9297
BEFORE WE MEET
Start with a conversation. Get to know KFD.
Can I explore KFD if I’m new to the industry?
Yes. Share your current stage, learning needs and career goals with Kevin. Explore the mentorship and training before deciding whether the team suits you.
What will we discuss if I already have property experience?
Start with your market focus, business challenges, team-support needs and long-term asset goals to explore whether KFD’s approach fits your direction.
How do I arrange a meeting, and what should I prepare?
Use the coffee-chat link to arrange a time with Kevin on WhatsApp. Briefly share your industry experience, what you would like to improve and your availability.